The guide “Modernization and Internationalization of the Tourism Industry” aims to familiarize students and professionals with the main aspects of the current development of the tourism industry in the context of environmental, digital, and legal changes. It will help develop an understanding of global trends in tourism, innovative technologies that promote sustainable development, and international legal mechanisms that regulate tourism activities.
The objectives of the manual are to reveal the essence and significance of green tourism, as well as the impact of innovative technologies on its development; to familiarize students with the main digital technologies that shape the modern tourism market, including artificial intelligence, big data, virtual and augmented reality; to demonstrate the role of digital tools in improving the quality of tourism services and marketing of tourism products; to consider the legal mechanisms that regulate international tourism activities; to identify the main challenges in the legal field of the tourism industry; to promote the development of practical skills in the application of modern environmental and digital solutions for the development of tourism services and business.