The purpose of the guide is to study and analyze the role of digital technologies in the development of tourism. It focuses on the main trends in digitalization, the impact of artificial intelligence, big data, and analytics, as well as the use of modern technologies such as virtual and augmented reality to improve the quality of tourism services. The guide also looks at social media and mobile apps as tools for promoting tourism products and improving customer engagement.
The objectives of the manual include analyzing the main trends in the digitalization of tourism services.
The toolkit was developed and compiled by a group of teachers from the Volyn Professional College of the National University of Food Technologies: Iryna Savchenko, Viktoria Kavara, Olga Roiko, Lesya Steshenko, and Oleksandr Roiko.