The training manual “Modernization of the hotel industry in the context of contemporary European trends” is intended for: students of educational institutions studying hotel business, tourism, management, and related specialties; teachers and researchers working in the hospitality industry who seek to integrate contemporary European trends into the educational process; practitioners in the hotel industry, in particular managers, administrators, and hotel owners who seek to improve the quality of services provided; students of advanced training and professional retraining courses in the hotel sector.
After mastering the materials in the manual, readers will be able to: understand and analyze key European trends in the hotel industry; implement innovative approaches to hotel business management; apply the principles of environmental sustainability and social responsibility in their activities; develop intercultural communication and work effectively with diverse client groups; use modern digital tools and technologies to optimize their work; apply the knowledge gained in practice to increase the competitiveness of hotel establishments; develop and implement business development strategies taking into account globalization processes and local characteristics.
The toolkit was developed and compiled by a group of teachers from the Volyn Professional College of the National University.